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So called "CAN SPAM" law act of 2003/2004 clearly
identifies what is SPAM and what is not , at least in USA. Email marketer
should provide an ability to unsubscribe, identify themselves and make clear
subjects. Other than that the Email Marketing is perfectly legal.
However the reality of Bulk Email Marketing is much more harsh.
Your ISP and Web Hosting provider will disconnect You and will shot down your
web site after first complains by some bored users even if your message was
perfectly legal.
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What is the difference Bulk Mail and SPAM?
Bulk mail and email marketing can be an effective way
to communicate with your customers, increase sales and improve customer
service. You must however be aware that there is a great difference between a
bulk mail campaign to your customers, or people that have requested information
from you or bought products, and SPAM. Unsolicited Bulk Email, or UBE, is
Internet mail that is sent to a group of recipients who have not
requested it. A mail recipient may have at one time asked a sender for bulk
email, but then later asked that sender not to send any more email or otherwise
not have indicated a desire for such additional mail; hence any bulk email sent
after that request was received is also UBE.
Lencom.com encourages all of our customers to comply
with the new USA federal law that went into effect on January 1, 2004 referred
to as the "Can Spam" law. If you follow a few simple guidelines (listed below),
it is actually very easy to comply with this new law. This law supercedes all
state and local laws regarding "spam" (unsolicited bulk email), and simply
provides guidelines to prevent fraud and deception, and to enforce the honoring
of "remove requests" (requests to have an email address removed from a mailing
list).
This new law does not make bulk email illegal - in fact, many anti-spam
organizations have complained that it actually legalizes unsolicited bulk email
and will not curb the spam problem at all. Our products are guaranteed 100%
compliant with the new USA federal "Can Spam" law that went into effect on
January 1, 2004.
This new law is primarily designed to combat fraud and enforce the
honoring of remove requests, and does not prohibit anyone from sending bulk
email. As a matter of fact, many anti-spam organizations have complained that
it actually legalizes unsolicited bulk email. However, there is a right way and
a wrong way to conduct a bulk email campaign.
The software programs and free resources on this website will
equip you with the tools and knowledge you will need to succeed with email
marketing - legally. If you have a computer, an Internet connection, and a
willingness to learn, you can begin getting the same results for your business
or organization that the big Fortune 500 online companies are getting from bulk
email marketing.
You just have to do it according to the rules. A few of our
customers have called and asked if the new USA federal "Can Spam" law has
outlawed bulk email marketing. The answer is "no". It simply provides a new set
of guidelines to combat fraud and other deceptive practices such as using
fraudulent or deceptive subject lines, forged return email addresses, hijacked
mail server relays, and requiring that the bulk emailer provides a valid
unsubscribe option.
Our software programs are actually designed to help you
comply with this new law. For example, our unique Opt Out manager software
program automatically processes your remove requests, sparing you the
time-consuming process of manually removing them one by one from your email
address lists. After Opt Out manager receives your remove requests, you simply
load the opt-out lists that it creates into FEDE to remove the unsubscribers
from your lists.
The software programs and resources available on this website
promote the use of responsible bulk email marketing. We encourage you to use
these resources to conduct a bulk email campaign that complies with the new
"Can Spam" law. Here are a few recommendations to make sure you are in
compliance with the law:
- Always honor remove requests from your recipients.
- Never use forged or fraudulent return email addresses.
- Never use fraudulent or deceptive subject lines.
- Do not redirect email through hijacked mail server relays.
- Include a postal mail address in your emails.
- Identify emails of an adult nature with the appropriate subject line.
Our software programs are designed to help you comply with this new law. For
example, our unique Opt Out Manager software program automatically
processes your remove requests, sparing you the time-consuming process of
manually removing them one by one from your email address lists.
Note: The content of this web page is not intended to substitute for
legal advice.
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